WST Strikes Partnership with Laithwaites Wine

World Snooker Tour (WST) has officially announced Laithwaites Wine as its new wine partner, signaling a thrilling collaboration set to elevate the sport to new heights. The partnership promises to redefine the fan experience both on and off the table, with exclusive engagements planned for upcoming tournaments and digital platforms.

Laithwaites Wine will make its grand entrance into the snooker world at the highly anticipated Johnstone’s Paint Tour Championship in Manchester and the prestigious Cazoo World Championship in Sheffield. Engaging directly with fans, Laithwaites will offer a range of exclusive experiences, discounts, and prizes, amplifying the excitement surrounding these iconic events.

Moreover, snooker enthusiasts can anticipate an immersive experience through WST’s official podcast, Snooker Club. Hosted by legendary figures Stephen Hendry and Mark Watson, the podcast has already captivated audiences, soaring to the top 20 of Apple Sports Podcast rankings since its launch earlier this season. With Laithwaites Wine on board as a sponsor, listeners can look forward to a fusion of snooker insights and wine expertise, making each episode a must-listen for aficionados.

Peter Wright, Chief Commercial Officer at WST, expressed his enthusiasm for the partnership, highlighting the organization’s commitment to enhancing fan engagement. “We are delighted to be working with Laithwaites and to bring on board an Official Wine Partner for the first time,” said Wright. “This is an exciting time for our sport, and we are dedicated to building relationships with fans and continually improving their experience at our events and in the digital space.”

Matt Knight, Marketing Director at Laithwaites Wine, echoed Wright’s sentiments, emphasizing the shared vision of bringing together wine lovers and snooker enthusiasts. “We’re thrilled to be the first wine partner for the World Snooker Tour,” Knight remarked. “Our relationship aims to grow both our audiences by bringing wine lovers and snooker fans together – blending our own reds, pinks, and whites with the precision and excitement of the game.”

To mark the launch of this dynamic partnership, Laithwaites is offering snooker fans an extraordinary opportunity to win exclusive prizes. By simply filling out a form on the designated webpage, fans stand a chance to win coveted tickets to the World Championship final at the Crucible Theatre, accompanied by access to an exclusive drinks reception featuring Laithwaites’ renowned English sparkling wine. Additionally, runners-up will receive a trio of Laithwaites wines, ensuring that the celebration extends beyond the tournament arena.

With this groundbreaking collaboration between WST and Laithwaites Wine, the world of snooker is poised for an exhilarating journey ahead, uniting the thrill of competition with the sophistication of fine wine. Stay tuned for updates and exclusive content as the partnership unfolds, promising a fusion of sporting excellence and culinary delight like never before.

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