World Snooker Tour Strikes Exciting Partnership with Johnstone’s Paint for 2024 Season

Picture Credit: WS (World Snooker)

World Snooker Tour Announces Partnership with Johnstone’s Paint for 2024 Season

In a major development for the world of snooker, the World Snooker Tour (WST) is thrilled to unveil a groundbreaking partnership with Johnstone’s Paint, a renowned brand under PPG Architectural Coatings, UK & Ireland. The collaboration is set to kick off this season and promises to bring an added layer of excitement to the Players Championship and Tour Championship, marking the second and third events of the 2024 Players Series.

The Players Championship, scheduled to commence on February 19th at the Telford International Centre, will see Johnstone’s Paint taking on the role of Lead Partner. This seven-day event boasts an elite field of 16 players from the one-year ranking list, promising an intense battle for supremacy.

Following suit, the Johnstone’s Paint Tour Championship is set to captivate fans from April 1st to 7th at the prestigious Manchester Central venue. This leg of the championship will showcase the best 12 players of the season competing for one of snooker’s most prestigious trophies.

The long-term partnership is expected to evolve further as the snooker’s global tour progresses, with additional announcements in the pipeline ahead of the next season. PPG Architectural Coatings, UK & Ireland, headquartered just outside of Leeds in Birstall, West Yorkshire, boasts a distinguished array of brands within the coatings industry, including the prestigious Johnstone’s and Leyland Brands.

Snooker enthusiasts can look forward to a range of engaging Johnstone’s Paint themed activations and initiatives throughout the season. As the sponsorship grows in 2024, the World Snooker Tour aims to enhance the experience for both on-site spectators and remote viewers.

Peter Wright, WST’s Chief Commercial Officer, expressed his excitement about the collaboration, stating, “We are excited to join forces with PPG on a long-term partnership. The natural alignment between our organizations presents exciting opportunities for collaboration as we work together to achieve our respective goals.”

PPG’s Marketing Director, UK & Ireland, Megan Esmond, echoed the sentiment, saying, “I am thrilled about our new partnership with the World Snooker Tour. This collaboration represents an exciting new chapter for Johnstone’s and gives us a great platform to continue to build awareness for our flagship brand.”

Both organizations are optimistic about the future of the partnership, emphasizing the natural synergy between the elite players of the World Snooker Tour and Johnstone’s Paint’s high-performance products. The vibrant colors associated with snooker are expected to create a dynamic connection, and the collaboration is anticipated to have a positive impact on both brands. Fans are encouraged to stay tuned for further exciting developments as the partnership unfolds throughout the season.

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