Spreadex Named Title Sponsor of the World Grand Prix in Exciting Partnership with WST

Photo Credit: ZHAI Zheng(World Snooker)

In a thrilling announcement, World Snooker Tour (WST) has revealed its new partnership with Spreadex, naming them as the title sponsor of the highly anticipated World Grand Prix. The event is set to take place in Leicester from January 15th to 21st, featuring a star-studded lineup of the best 32 players of the season.

The Spreadex World Grand Prix marks the inaugural tournament in the prestigious Players Series, showcasing only the top-performing players in the season so far. The tournament will be broadcasted on ITV, adding to its global exposure.

Defending champion Mark Allen is set to face fierce competition from snooker giants such as Ronnie O’Sullivan, Judd Trump, Mark Selby, John Higgins, Mark Williams, Shaun Murphy, and Ding Junhui.

Spreadex, known for its snooker spread betting product focusing on the statistical, mathematical, and analytical aspects of the game, will not only sponsor the World Grand Prix but also play a significant role as a secondary partner for the Players Championship in Telford (February 19th to 25th) and the Tour Championship at Manchester Central (April 1st to 7th).

Andy MacKenzie, Spreadex Head of Marketing, expressed his excitement about the partnership, stating, “We see great synergies between the brands and with snooker in general.” MacKenzie hinted at exciting plans for the collaboration, including competitions, giveaways, and engaging content for snooker fans through their social channels in the coming months.

WST’s Chief Commercial Officer, Peter Wright, shared his enthusiasm, stating, “We are thrilled to join forces with Spreadex for the first time and look forward to working with their innovative team across the Players Series. The Spreadex World Grand Prix will be an outstanding event contested by our sport’s biggest stars, bringing huge exposure worldwide to the Spreadex brand.”

With this groundbreaking partnership, the Spreadex World Grand Prix promises to be a highlight of the snooker calendar, showcasing top talent and enhancing the viewer experience with Spreadex’s unique approach to the game. Fans can anticipate a series of exciting events and initiatives as part of this collaboration between WST and Spreadex.

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