The MrQ Masters: Elevating Snooker’s Grandeur with a Premier Partnership

After the tremendous success of the MrQ UK Championship, the World Snooker Tour (WST) is thrilled to announce MrQ as the new Lead Partner for The Masters, the premier invitation event in the world of snooker, featuring the top 16 players globally.

Scheduled to take place from January 7 to 14 at the iconic Alexandra Palace in London, The MrQ Masters marks the 50th edition of this historic tournament, inaugurated in 1975. WST is excited to collaborate with for this prestigious event, recognizing it as a highlight on the global snooker tour.

The UK-based online casino, MrQ, which was launched in 2018, has quickly become known for its modern and user-friendly platform, offering a transparent and enjoyable customer experience.

MrQ’s initial venture into snooker was at the recent UK Championship in York, achieving impressive viewership numbers, including a peak audience of 2.6 million for the final on BBC and a cumulative audience of 14.3 million across BBC and UK Eurosport during the entire event.

Building on this success, MrQ is excited to partner with WST once again for another installment of snooker’s Triple Crown Series. Anticipation for The MrQ Masters is high, with all standard tickets for the 2,000-seat Alexandra Palace arena selling out weeks in advance.

Defending champion Judd Trump, alongside snooker luminaries such as Ronnie O’Sullivan, Luca Brecel, Mark Selby, John Higgins, Mark Allen, and others, will compete for the title.

James Booth, Head of Acquisition at MrQ, expressed enthusiasm, saying, “The success of the MrQ UK Championship exceeded our expectations, showcasing snooker’s widespread appeal. We eagerly anticipate elevating this partnership to new heights at The MrQ Masters in London, with a focus on enhancing the fan experience at Ally Pally, renowned as the pinnacle of snooker circuit venues.”

Peter Wright, Chief Commercial Officer at WST, echoed the excitement, stating, “We are thrilled to further cultivate our relationship with MrQ, our lead partner for two of the three Triple Crown events this season. Their positive response to the electrifying atmosphere at the UK Championship, coupled with exceptional data, fueled their eagerness to extend their involvement with this rapidly growing sport. We eagerly anticipate collaborating with the MrQ team on this prestigious event, The MrQ Masters, now recognized as one of London’s hottest tickets in recent years.”

The MrQ Masters will be broadcast globally, including coverage by BBC, Eurosport, discovery+, CCTV5, Matchroom Live, and various other broadcasters.

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